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From market entry to market growth

Scope of work
END-TO-END MARKET ACCESS

From market entry to market growth

Market entry

First commercial launches
  • Build country prioritization model; pick first 3 to 5 markets
  • Assess multiple commercial channels and entry points across segments
  • Design pricing corridor to protect global price.
  • Establish KPI dashboard and funding monitoring cadence

Market expansion

Scale up across regions
  • Co-assess and co-install regional structures
  • Build distributor governance
  • Collecting and coordinating cross-country inputs
  • Assess local procurement opportunities in priority markets

Market dynamics

Deciphering country readiness
  • Key Informant Interviews across multiple stakeholders
  • Assessment of systemic barriers for introduction of new technologies
  • High-level engagement with country leadership and policy makers